One Playground X AJE ATHLETICA

Our task

To create a Winter Wellness program for One Playground that could be rolled out over a number of weeks to drive engagement and new memberships. This included partnering with like-minded brands to host a showcase event with media and influencers to drive engagement and promote the luxurious One Playground gyms. 

Our response

We partnered with AJE Athletica, who are known for their luxe activewear and outerwear, to create an event that celebrates International Day of Yoga. This also doubled as a launch of Aje Athletica's new yoga clothing range.

We hosted 20+ Influencers and Media and created a Winter Wellness event that included a sensory experience with a sound bath followed by a flow yoga class. The event concluded with healthy refreshments in the One Playground Wellness Lounge. 

Our results

More than 20 influencers attended the event, including Laura Dundovic, Helena Vestergaard and Jordan Simek, with all attendees posting and tagging One Playground across Instagram and TikTok, significantly boosting social activity and followers for One Playground. The total social media reach for the event was 4.3million followers. We secured a half page story with the Daily Telegraph in print and also an online story supported by a gallery of attendees.

Our task

• CDC NSW is a leading provider of essential bus services to millions of commuters in metropolitan and regional NSW who tasked us with a project to drive (pardon the pun) driver recruitment.
• Driver shortage is a known industry issue, so we had to stand out from the rest with our PR response.

Our response

• We arranged Seven’s Sunrise to attend CDC NSW’s Seven Hill’s Depot for a morning of crosses into Sam Mac’s weather segment. 
• We managed all Channel Seven arrangements, provided suggested scripts, briefed spokespeople and also drafted social media content for CDC NSW following the Sunrise event.
• Sam Mac had various activities throughout the morning that covered both serious and fun events at the Depot, even including a challenge for the mechanics to change two huge bus tyres in under a minute. 

Our results

• There was an audience reach of 1.4 million across broadcast, online and social.
• Across the seven crosses and 14 minutes of promotion, we were able to promote the reasons why working at CDC NSW is a great career choice.